5 Strategies for Building Physician Support for Baby-Friendly Hospitals

It’s the nature of the beast: Achieving Baby-Friendly designation requires buy-in from all of the hospital’s health care staff. Maybe you’ve already found that building physician support for Baby-Friendly is not always simple. From where I sit – teaching nurses and lactation consultants – questions arise about how to overcome resistance. Read more…

4 Tips to Avoiding Impotent and Inappropriate Words in Your Policy

Many of my clients tell me that they want their breastfeeding policy  to conform to the requirements set forth by Baby-Friendly USA. But conforming to Baby-Friendly’s requirement, while necessary, is not sufficient. Your policy must also be functional! To be functional, a policy—about breastfeeding or anything else—must establish clear expectations for practice, Read more…

Top Reasons “We Can’t Go Baby-Friendly.” Part 3: How to Overcome “Have” Obstacles

There are many reasons given for why hospitals “can’t” go Baby-Friendly, but experience shows that when the obstacles are addressed, they actually can. I’ve addressed “Be” objections and “Do” obstacles. Now, I’ll take on “Have” problems—often, actually “do not have” problems. The “have” theme goes something like this: “Our lack of [whatever] make it Read more…