5 Strategies for Building Physician Support for Baby-Friendly Hospitals

It’s the nature of the beast: Achieving Baby-Friendly designation requires buy-in from all of the hospital’s health care staff. Maybe you’ve already found that building physician support for Baby-Friendly is not always simple. From where I sit—teaching nurses and lactation consultants—questions arise about how to overcome resistance. Honestly, I don’t think Read more…

4 Tips to Avoiding Impotent and Inappropriate Words in Your Policy

Many of my clients tell me that they want their breastfeeding policy  to conform to the requirements set forth by Baby-Friendly USA. But conforming to Baby-Friendly’s requirement, while necessary, is not sufficient. Your policy must also be functional! To be functional, a policy—about breastfeeding or anything else—must establish clear expectations for practice, Read more…

Top Reasons “We Can’t Go Baby-Friendly.” Part 3: How to Overcome “Have” Obstacles

There are many reasons given for why hospitals “can’t” go Baby-Friendly, but experience shows that when the obstacles are addressed, they actually can. I’ve addressed “Be” objections and “Do” obstacles. Now, I’ll take on “Have” problems—often, actually “do not have” problems. The “have” theme goes something like this: “Our lack of [whatever] make it Read more…

Top Reasons “We Can’t Go Baby-Friendly.” Part 2: Overcoming “Do” Obstacles

In an earlier blog, I addressed “Be”-oriented objections for why your hospital “can’t” go Baby-Friendly. Now, let’s look at reasons related to what hospitals do—or perhaps, more to the point, what they do not do. I hear these objections frequently, and they are almost always rooted in activities or behaviors that people Read more…

5 Tips To Effectively Communicate Your Hospital’s Breastfeeding Policy

Everyone thinks they understand Step One of the Ten Steps, which reads “Have a written breastfeeding policy that is routinely communicated to all health care staff.” Baby-Friendly committee members know they must write the policy. But they often overlook the “communicating” part of that step. Even those who have written a fairly good Read more…